Announcing the new brand and identity for Carlson Wagonlit Travel
CWT has been unveiled today as the new official name of Carlson Wagonlit Travel, the global travel management company.
The three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses. It also connects with the three-fold intent to be the undisputed global leader in digital business travel, hotel distribution and meetings and events.
“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s President and CEO Kurt Ekert. “There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”
Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the color palette.
Having spoken with our clients, suppliers, and employees across the globe, we’ve identified new opportunities to offer our client’s employees the choice and support they need to be empowered and engaged. And we’ve brought these insights together into three core brand promises that will guide us going forward:
- Simply better travel
Offering a simple and seamless travel management experience – from an intuitive user interface to integrated management tools.
- Unlocking possibilities
Providing more services and content to travelers, travel managers and suppliers – to unlock people potential and business possibility.
- Moving forward, together
Innovating and evolving our offering – using new technologies to provide our clients with new and better ways to manage global corporate travel.
Video: 108 words about CWT