BASF, the global chemical company has chosen CWT Meetings & Events to run meetings and events programmes in the UK & Ireland, Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia.
BASF chose CWT M&E due to their consolidated solution and excellent variety of suppliers. They especially liked the visibility and control of spend and bespoke pricing proposal that ensured a level of quality that all stakeholders would appreciate.
The relationship with BASF began in CWT Meetings & Events’ Nordic head office in Copenhagen. The partnership will be hosted from both the Nordic market by programme manager Mi Horrocks and from UK by programme manager Simon Hubbard.
Horrocks said: “We are thrilled to work with this global new client and are looking forward to our first wave of projects with BASF which are focused in the Nordics.”
Hubbard said: “We are delighted to have been selected by BASF to manage their meetings programme over a number of key markets including the UK & Ireland, and we look forward to supporting their booking community over the coming months”.