We had a stand at the Business Forum area and two successful client seminars called CWT Café. CWT Café introduced two very interesting cases. Siiri Oinonen from Taidetestaajat together with Aleksi Tarvainen from CWT Finland and Tuija Koreasalo from CWT Meetings & Events told us about Art Testers. In Finnish history, the Art Testers is the largest cultural project directed at young people and at the same time it is a massive travel project operated by our fantastic CWT Meetings & Events team in Finland.
We were also thrilled to have Amir Kirshenboim, CWT’s Chief Technology Officer (CTO), as our keynote speaker. Amir´s topic was: Going Digital. Behind the scenes of CWT’s digital transformation and how we plan to make our Digital Travel Management company vision a reality.
In his excellent presentation Amir spoke about our achievements in 2017 and the three main topics of our vision:
1. Streamlined consumer-grade experience – easily get all of CWT’s services online regardless of which channel you’re using.
2. Smart, personalized, contextual services.
3. Empower travel managers & optimize program performance.