Three in Ten Business Travelers Value Hotel Rewards over Safety

Globally, three in ten business travelers are happy to sacrifice safety for hotel loyalty and rewards incentives, according to research commissioned by Carlson Wagonlit Travel, the global travel management company. Travelers in the Americas are likeliest to do so (39%), followed by Europeans (34%) and travelers from Asia Pacific (28%).

In Europe, business travelers from Sweden, France, Germany, Italy, Spain and the United Kingdom were surveyed. Over half (51 %) of Swedish business travelers were willing to sacrifice safety for hotel loyalty and rewards incentives. This is likely related to the fact that 16% of Swedes are not at all worried about safety issues when staying at a hotel. Only Germans (18%) were even less concerned about the safety of staying at hotel.

“Clearly, travelers are very focused on their hotel loyalty points – they will go to great lengths to get those benefits,” said David Falter, President, RoomIt by CWT. “One way of meeting that challenge – short of tougher enforcement – is to let travelers collect points for booking within policy.”

What makes business travelers feel unsafe at hotels?
Almost one in three (30%) Asia Pacific business travelers expressed concerns about safety at hotels, in contrast to 27% travelers from the Americas. European business travelers say they are most worried about a possible intruder (46 %), a terrorist attack (35 %), or disruptions from or actions of other hotel guests (34 %).

Two in five travelers globally said they worry about hotel staff inadvertently giving out their room key or information to a stranger (41%) – a concern shared by 29% of Europeans. And about a third of Europeans identified fires (30%) and terrorist attacks (35%) as causes for concern.

What precautions do travelers take to stay safe at hotels?
As expected, the vast majority of travelers (75%) said one of the measures they take to stay safe is keeping their room door locked at all times.

“While most hotel rooms lock automatically, a number of solutions available on the market can provide an added layer of security,” said Falter. “Items such as door wedges, portable door locks and travel door alarms can help a traveler secure their room more effectively.”

More than a third of travelers surveyed (37%) said they take the room key out of key folder so people can’t link the key to the room. Travelers from the Americas (42%) are more likely to do this than those from other regions, e.g. only 29% of Europeans do so.

Another tactic is to put the ”do not disturb” sign on the door when they leave the room – one adopted by 30% of travelers globally, 35% in Asia Pacific and 23% in Europe.

Travelers also believe that the floor they stay on can impact their safety and security. A quarter of those surveyed said they opt for a higher floor when possible, while 15% choose a lower floor. Around one in five travelers (21%) said they avoid staying on the ground floor.

“Security experts typically advise staying between the third and sixth floors, where it becomes difficult for an intruder to break in, but you’re still within the reach of most fire departments’ ladders,” added Falter.

About the survey

The CWT Safety & Security Study was created by Carlson Wagonlit Travel and conducted through Artemis Strategy Group between the 29th of January and the 9th of February, 2018. Survey data was collected from more than 2,000 business travelers from the Americas (Brazil, Canada, Chile, Mexico and the United States), Europe (France, Germany, Italy, Spain, Sweden and the United Kingdom) and APAC (Australia, China, India, Japan Singapore and South Korea). To participate in the study, business travelers were required to have made more than four business trips within the past 12 months.

About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day, we look after enough travelers to fill more than 260 Boeing 787s and 100,000 hotel rooms – and handle 105 events. We operate in around 150 countries, and in 2017 posted a total transaction volume of more than 19.6 billion Euros.

About RoomIt by CWT
RoomIt by CWT is a division of Carlson Wagonlit Travel. The data-driven technology behind RoomIt delivers a one-stop-shop experience with all the rooms, rates, amenities, loyalty bonuses and features necessary to enhance the travel experience. Its universal distribution ensures all hotel offerings are accessible across all booking channels. RoomIt’s Loyalty Booster program encourages compliance by offering travelers points and miles as an incentive when they book within program.

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About Artemis Strategy Group
Artemis Strategy Group is a communications research firm specializing in brand positioning, thought leadership and policy issues.

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