Carlson Wagonlit Travel Research: Only around a quarter of European business travelers touch base with their families while on the road
According to the CWT Connected Traveler Study, only about a quarter (27%) of Europeans maintain regular contact with their immediate families along the way. That is much less than in other regions. Half of business travelers from the Americas contact their families during business trips. For travellers in Asia Pacific (APAC), this percentage is 31%.
The survey – including more than 1,900 business travellers – also showed that European travellers are less likely to make contact more than once a day (37%) by telephone, text message, e-mail or other means than US (47%) and APAC (32%) travellers.
“Obviously business travelers miss family life when they are away, but most travelers make sure they stay in touch,” said Julian Walker, head of external communications at Carlson Wagonlit Travel.
While there were similarities across the Americas, Europe and APAC, the study exposed key differences in the ways and frequency with which business travelers connect with family. For example, European travelers (49%) are more likely to use a phone to communicate with family and friends while traveling compared with 43% of those from the Americas and 41% from APAC.
Conversely, travelers from the Americas (20%) are more likely to text family and friends than those from APAC (17%) or Europe (13%). Regardless of location, CWT’s research revealed that around a quarter of travelers from each region Skype their families.
“While technology continues to evolve, most travelers still favor traditional ways to connect with family and friends,” said Walker. “Digital tools, like video calls, are making it easier for travelers to feel more connected with their family when they’re away.”
About the survey
The CWT Connected Traveler Study was created by Carlson Wagonlit Travel and conducted through Artemis Strategy Group March 30-April 24, 2017. Survey data was collected from more than 1,900 business travelers between the ages of 25-65 from the Americas (Brazil, Canada, Chile, Mexico and the United States), Europe (France, Germany, Italy, Spain, Sweden and the United Kingdom) and APAC (Australia, China, India, Japan and Singapore). To participate in the study, business travelers were required to have made more than four business trips within the past 12 months. The purpose of this study was to understand how business travelers stayed connected to both work and home while on the road.
About Artemis Strategy Group
Artemis Strategy Group is a communications research firm specializing in brand positioning, thought leadership and policy issues